SOCIAL MEDIA MARKETING
Social Media Marketing (SMM) is a digital marketing strategy that uses social media platforms—like Facebook, Instagram, LinkedIn, Twitter, and TikTok—to promote a brand, engage with an audience, drive website traffic, generate leads, and increase sales by creating and sharing content, running ads, and interacting with followers.
SMM IMPORTANTS
Social media marketing is important because it allows businesses to reach and engage a large, targeted audience, build brand awareness, foster customer relationships, drive traffic to websites, generate leads and sales, and gather valuable insights about their audience—all in a cost-effective and measurable way compared to traditional marketing.
A Social Media Marketing (SMM) strategist helps businesses plan, create, and manage effective social media campaigns to achieve marketing goals. They analyze the target audience, choose the right platforms, develop content strategies, schedule posts, run paid ads, track performance metrics, and optimize campaigns to increase engagement, brand awareness, leads, and sales.