Search engine marketing - SEM

 

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid advertising on search engines—like Google or Bing—to increase a website’s visibility in search results. SEM helps businesses attract targeted traffic, generate leads, and drive sales by placing ads when users search for relevant keywords, often using a pay-per-click (PPC) model.

WHAT THE USE OF SMM

SEARCH ENGINE MARKETING

The use of Social Media Marketing (SMM) is to help businesses promote their brand, products, or services on social media platforms, engage with their target audience, increase brand awareness, drive website traffic, generate leads and sales, and build long-term customer relationships through consistent, strategic, and interactive online presence.

WHAT THE USE OF SMM STRATEGIST

A Social Media Marketing (SMM) strategist helps businesses plan and execute effective social media campaigns by analyzing the target audience, choosing the best platforms, creating content strategies, scheduling posts, running paid ads, and tracking performance, with the goal of increasing engagement, brand awareness, leads, and sales.

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