Email marketing is a digital marketing strategy where businesses send targeted emails—such as newsletters, promotions, updates, or personalized messages—to build relationships, engage their audience, promote products or services, and drive sales, all while communicating directly with people who have chosen to receive their content.
EMAIL MARKETING IS IT EFFECTIVE
Email marketing is highly effective because it allows businesses to communicate directly with people who have already shown interest, leading to stronger relationships, higher engagement, and better conversion rates; it’s cost-efficient, easy to personalize, measurable, and often delivers a stronger return on investment (ROI) than most other marketing channels.
EMAIL MARKETER
An email marketer uses email as a tool to connect with an audience, promote products or services, build relationships, nurture leads, and drive sales or engagement; they create campaigns, write compelling messages, segment audiences, track performance metrics like open and click rates, and optimize emails to achieve the best results for a business.